21 Best Marketing Blogs You NEED To Read - BuildFire (2023)

21 Best Marketing Blogs You NEED To Read - BuildFire (1)

Which blogs do you follow and read?

If you’re into digital marketing, then you need to identify marketing blogs that will nudge you to keep at your game.

You already know there are thousands of online marketing blogs out there and it gets overwhelming for marketers and businesses to find and read the right ones.

But I’ve done all the heavy liftings for you. If you religiously follow and read the blogs below, your insights, experience, and conviction will take on wings and your business will fly.

It’s high time you stay updated on everything that’s happening in the marketing industry worldwide.

Here’s a list of 20 best marketing-related blogs that you should read and learn from:

1. Unbounce

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Unbounceis the official blog run and owned by Unbouncewhich is a platform that helps marketers create, convert, integrate, and optimize landing pages.

Their blog covers topics related to landing pages and conversion optimization. It publishes scientifically-proven tips and best practices about landing pages.

If you’ve always struggled to create landing pages that convert and do the job, Unbounce blog is where you’ll find all the answers.

22 Brutally Honest Landing Page Critiquesis my favorite post from Unbounce blog that criticizes 22 landing pages and shows you what’s wrong and how it has to be fixed.

2. Copyblogger

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Are you struggling with content marketing and copywriting? Copybloggeris the place you should be.

Brian Clark and Sonia Simone are the two big guns behind the blog. You’ll get to learn the best tips, guides, and strategies on copywriting that will make you a better blogger and copywriter.

My favorite post from Copyblogger is The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy. This post will make you a better copywriter than you are now.

3. QuickSprout

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The QuickSproutis a marketing blog by Neil Patel where you’ll find guides and tips on everything digital marketing with a focus on traffic generation. If you religiously read QuickSprout, I’m sure you’ll never have to struggle for web traffic again.

My favorite article is none other than The Beginners Guides to Online Marketing. If you haven’t read anything on online marketing, this guide will be more than enough.

4. Marie Forleo

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As a marketer, there are times when you need motivation or life-changing advice from an expert. Marie Forleois the blog where you’ll find ideas and resources that will help you change your life.

Let’s start your journey with Marie from this vlog: What to do when you feel useless and alone.

5. Mirasee

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Miraseeis a brand founded by Danny Iny. The purpose of Mirasee is to provide businesses with resources and education that help them impact their audience and change the world.

This is what exactly you’ll find on their blog. It covers topics ranging from businesses to audience engagement to digital marketing to case studies and more.

My favorite guide is their inspirational 10 lessons from debt to 7 figures. You’ll not earn 7 figures exactly but the lessons you’ll learn will change the way you do business and earn.

6. HubSpot

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Inbound marketing seems to be incomplete without HubSpot. The have a massive marketing and a sales blog where you’ll find data-driven blog posts, case studies, templates, guides, expert opinions, and everything about inbound marketing.

If you cannot find it anywhere else on the web, chances are, you’ll find it at HubSpot.

State of Inbound 2016is my favorite report by HubSpot that shares data and information that is worth millions.

7. John Doherty

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This blogis run by John Doherty, who is an entrepreneur, marketer, and a top consultant. John mostly writes about SEO and content marketing. One of best things about this blog is that you’ll find exclusive case studies and best content from around the web. John reads, summarizes, and shares the best content on marketing with his subscribers every week.

One of the most insightful posts and my favorite is SEOs are Growth Hackers. Do read it.

8. Content Marketing Institute (CMI)

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Joe Pulizzi founded CMI who is a content marketer, entrepreneur, author, and speaker.

(Video) Grow Your Business with Mobile Apps

Content Marketing Institute(CMI) publishes new articles on content marketing and copywriting every single day. Not just that you’ll find content marketing guides and templates but they talk about recent news and events in the content marketing space.

I love the post by Brody: 12 Things to Do After You’ve Written a New Blog Post. It is old but still valuable.

9. Buffer

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Buffer isn’t just an interesting social media scheduling app, their blogis even better.

At Buffer blog, you’ll find posts on social media marketing, digital marketing, case studies, and posts on news and trends. The real beauty of Buffer blog is their in-depth and detailed blog posts that cover every topic in extreme detail.

The first thing that you should read on Buffer blog is the Sidekick case study: 7 Powerful Social Media Experiments That Grew Our Traffic by 241% in 8 Months. You’ll love it.

10. Econsultancy

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Econsultancyis an ecommerce data-driven blog that publishes content on marketing and analytics. It publishes statistics and opinions on marketing and ecommerce. If you plan to learn more about ecommerce, econsultancy is your best bet.

My favorite blog post on the blog is: What marketers need to know about Facebook’s ethnic affinity ad targeting. If you get a chance, do read it.

11. BigCommerce

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BigCommerceblog provides you with some of the best and latest content on eCommerce. The blog posts regularly on the topics related to ecommerce, ecommerce design, payment processors, shipment and fulfillment, ecommerce marketing, and more.

If you want to stay updated on what’s happening in the ecommerce industry, stick to the BigCommerce blog.

My favorite recent post is: Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now.

12. 9Clouds

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9Cloudsis an inbound marketing blog that is must for those in the automotive marketing niche. While you’ll find articles on pretty much everything on marketing but since 9Clouds is an automotive digital marketing platform, therefore, most of their content is based on automotive marketing.

My favorite article: An Excerpt From the 2017 State of Automotive Marketing Report

13. GetResponse

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Get Response is an email marketing platform that helps businesses with email marketing, landing pages, marketing automation, and more. Their blogis one of the best in the market that talks about marketing, productivity, automation, and email marketing.

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Nobody writes better than Get Response on email marketing.

My favorite article: How to Start a Video Content Campaign the Right Way

14. ConversionXL

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Founded by Peep Laja, ConversionXLis the leading conversion optimization blog that publishes resources, guides, courses, and case studies on conversion optimization.

If you plan to learn more on how to get better at conversion optimization and how to grow revenue, subscribe to ConversionXL.

My all-time favorite blog post is: The Beginner’s Guide to CRO. It is a collection of several valuable articles that will enable you to get better with conversions.

15. Social Media Examiner

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There is no better blog on social media marketing than Social Media Examiner.

Not just social media marketing but they publish on other marketing topics too like content marketing.

Whether it is new research, case studies on social media marketing, latest events and conferences or talk shows, Social Media Examiner is every marketer’s best resource.

My favorite article on Social Media Examiner: Essential Facebook Marketing Resources: A Complete Guide.

16. Inside AdWords

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Inside AdWordsis the Google’s official blog about Google AdWords. They post the latest news, best practices, guides, and updates about AdWords.

You’ll not see new posts very often but every time they post, you will learn something awesome and probably before your competitors.

Subscribe to the Inside AdWords blog if you use AdWords, you’ll never regret it.

One of the best recently published articles is: A fast start to 2017 for click-to-call ads.

17. GetApp

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GetApp is a home to more than 5200 apps for businesses. They blogabout business apps including the best marketing apps, marketing plugins, marketing software, and more.

(Video) The BuildFire Story

GetApp blog has several articles on employee management, business, customer engagement, sales, analytics, and more. You’ll find everything on apps and latest tools at GetApp.

My favorite article is: How to Choose Marketing Automation Software: A Handy Checklist.

18. Marketo

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Marketoblog is a leading marketing blog that publishes extremely valuable and insightful articles on marketing.

The blog covers all types of marketing topics including automation, content marketing, modern marketing, lead management, branding, etc. There is hardly anything that you won’t find at Marketo.

One of the best things about Marketo blog is that it categorizes its posts on the basis of B2B and B2C that makes it easier to find the right content.

My favorite article is: The Definitive Guide to Engaging Content Marketing.

19. GetFeedback

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GetFeedbackis an online survey software. They publish insightful content on topics related to customer experience, surveys, salesforce, audience engagement, and data collection and analytics. If you’re planning to create a consumer survey to collect data from your customers, GetFeedback blog will provide you with some great articles.

My favorite post is: 3 Ways to Increase Retention with Customer Feedback.

20. Wistia

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Wistiais a video platform for marketers and businesses. Their blog is your best resource for video marketing. It publishes tips, news, guides, and case studies on video marketing that will be helpful for video marketers.

My favorite article: Your Business’s Videos Should Include Faces. Here’s Why.

21. G2 Crowd

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G2 Crowd’s Learn blog is an educational resource for leading marketing, sales, design and general business topics. The blog consists of ultimate, long-form guides, resource roundups, infographics and other valuable content.


Essentially, you’re what you read and who you follow. If you frequent blogs that inspires you to do your best work and impact your world, you’ll be fired up to do just that.

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These 20 marketing blogs aren’t the best, but they will keep you engaged all year long, and prepare you for what lies ahead. Constantly reading new posts on these blogs will keep you updated on latest happenings in the marketing industry, and help you build a thriving business.


How do you write marketing blogs your clients will actually read? ›

Keep reading to find out how.
  • Dig Deeper to Engage with Clients. Most bloggers come up with topics off the top of their heads and run with it without digging deeper. ...
  • Make Your Content Visually Appealing. ...
  • Use the Right Keywords. ...
  • Other Useful Information.
Jun 6, 2020

What are the best topics for blog for digital marketing? ›

Digital advertising channels promise more than just advertising so it's crucial to learn how to move within the realm of online advertising.
Website and app development blogs
  • Crucial Considerations in Choosing the Right Ecommerce Platform. ...
  • Form Design Principles for User-friendly Lead Generation Forms.
Sep 20, 2021

What are marketing blogs? ›

Blog Marketing – A Short Explanation

The marketing strategy uses blogs to address potential customers directly and individually, thus achieving customer loyalty for their own brand. This type of marketing uses viral marketing methods in which an interest group is built based on a blog.

What are the 4 main marketing tools? ›

The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives. The 4 Ps were first formally conceptualized in 1960 by E.

What are the four major marketing tools? ›

The four Ps of marketing: product, price, place and promotion. The marketing mix can be divided into four groups of variables commonly known as the four Ps: Product: The goods and/or services offered by a company to its customers. Price: The amount of money paid by customers to purchase the product.

What are some good blog topics? ›

120 best blog niche ideas to write about
  • Finance.
  • Business.
  • Marketing.
  • Sales.
  • Design and development.
  • Technology.
  • Education.
  • News.
Jan 22, 2021

What is social media marketing blog? ›

Social media marketing is the process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business. With new features and platforms emerging every day, social media marketing is constantly evolving.

What are the current digital marketing trends? ›

To outline briefly, the top 10 digital marketing trends for 2022 and beyond are: Using short-form, vertical videos. Cookie-less marketing and working with first party data. AI content-writing tools.

What are the 7 principles of marketing? ›

It's called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.

What are the 5 concepts of marketing? ›

The five main marketing concepts are production, product, selling, marketing, and societal. Companies utilize these five concepts in regards to the product, price, distribution, and promotion of their business.

How do bloggers get paid? ›

How do beginner bloggers make money? The quickest way to monetize a blog is through display advertising. You don't need specialized skills to rent space on your blog to Google AdSense, but you'll get paid for every 1,000 website visitors that see the advert.

What is the best marketing platform? ›

Top All-in-one Marketing Platforms
  • HubSpot.
  • Marketo Engage.
  • MailChimp.
  • SharpSpring.
  • Keap.
  • SendinBlue.
  • Zoho.
  • Pardot.
Oct 20, 2021

Which digital marketing is best? ›

To help you determine which digital marketing strategies may work best for your business, here are six of the most effective types of digital marketing:
  • Content Marketing. ...
  • Search Engine Optimization. ...
  • Search Engine Marketing/Pay-per-Click. ...
  • Social Media Marketing. ...
  • Affiliate and Influencer Marketing. ...
  • Email Marketing.
Oct 18, 2022

What are the 4Cs of marketing? ›

The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book 'Foundations of Marketing' (2009).

What is marketing mix 7 p's? ›

The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes.

What makes a good marketing strategy? ›

What makes a good marketing strategy? Knowing your target customer, taking an integrated approach to your campaigns, knowing and communicating your USP, focusing on your customer's problems and above all, committing.

What are the six elements of advertising? ›

The 6 Essential Elements of a Successful Marketing Campaign
  • The Target. Probably the most overlooked (but most important) step in the process of planning a marketing campaign is defining your audience. ...
  • The List. ...
  • The Value Proposition. ...
  • The Offer (Call to Action) ...
  • The Delivery Method. ...
  • The Follow-Up.
Jan 4, 2012

How do I write a freelance blog? ›

The key to successful freelance blogging is to write with an objective in mind. Each section of an article should contribute to that objective. The best blog writing freelancers internalize this skill to keep their content succinct and to the point.

What type of blogs are in demand? ›

Best types of blogs to create:
  • Food blogs.
  • Travel blogs.
  • Health and fitness blogs.
  • Lifestyle blogs.
  • Fashion and beauty blogs.
  • Photography blogs.
  • Personal blogs.
  • DIY craft blogs.
Nov 27, 2021

What is the future of marketing 2022? ›

In 2022, influencer marketing is set to become a common marketing tactic. Our Report found 38% of respondents are increasing their online influencer engagement in the future. Above all, your business' aims will drive your approach to influencer marketing.

What is the biggest trend in online marketing? ›

Influencer Marketing

Whether it's through TikTok, Instagram, or YouTube, influencers are getting the job done. Digital Marketing Trends Quick Tip: Instagram is still the number one influencer marketing platform, with TikTok a close second!

What are the pillars of marketing? ›

The 4Ps of Marketing, often referred to as the Marketing Mix, are Product, Price, Place and Promotion. Consideration of these four elements should form the basis of any good marketing strategy.

What are the most essential 7 M's in marketing? ›

Seven cyclical elements to a successful integrated marketing program are: mindset, measure, model, map, make, modify, and monetize.

What are the 10 principles of marketing? ›

Top 10 Principles for Marketing in Today's Digital World
  • Insight comes before inspiration. ...
  • Don't repurpose, re-imagine. ...
  • There's no business without show business. ...
  • Want control? ...
  • It's good to play games with your customers. ...
  • Products are the new services. ...
  • Mobile is where it's at. ...
  • Always keep surprises in-store.
Jan 30, 2017

What are the 3 concepts of marketing? ›

The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.

What is the difference between selling and marketing? ›

In simple words, selling transforms the goods into money, but marketing is the method of serving and satisfying customer needs. The marketing process includes the planning of a product's and service's price, promotion and distribution.

What is the basic concept of marketing? ›

Marketing is the process of “creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large,” according to the American Marketing Association.

Who is the highest paid blogger? ›

List of Highest Paid Bloggers in 2021
  • Ariana Huffington. Huffingtonpost.com – $250 million per year. ...
  • Tim Sykes. Timothysykes.com – $120 million per year. ...
  • Peter Rojas. Engadget.com – $50 million per year. ...
  • Perez Hilton. Perezhilton.com – $40 million per year. ...
  • Chiara Ferrangi. ...
  • Rand Fishkin. ...
  • Brian Clark. ...
  • Pete Cashmore.
Sep 23, 2022

How much do beginner bloggers make? ›

Many blog owners earn a modest $200 to $2,500 a month in their first year of blogging. Established bloggers who implement strong monetization strategies earn $3,500 to $15,000 monthly. Top bloggers can earn seven-figure incomes from their blogs. There are different types of roles and streams of income for bloggers.

How many views do you need to make money on a blog? ›

Final thoughts on page views and blog revenue

So if you want to make $50k USD per year from your blog, then you roughly need 500,000 page views per month. This is all without selling ebooks, using affiliate marketing or selling your time or expertise, they all increase revenue further.

What is the most powerful marketing tool of communication? ›

Advertising is one of the most prominent and widely used communication tools in a marketing campaign, as its main feature is increasing awareness. Ads can be effective not only for marketing your product or service but also for marketing your brand.

Is marketing a powerful tool? ›

- Whether you're marketing a new product, a new service, or even marketing yourself, you'll be more successful if you follow a structured process. After all, there's a lot at stake when you try to market something.

Is powerful tool of advertising? ›

Advertising is a powerful promotion tool to establish and retain brand loyalty and even store patronage provided the product itself does not suffer from quality-deficiencies. (b) Advertising and Brand Patronage: ADVERTISEMENTS: Advertising is an important promotion in order to establish brand patronage.

What are the five major promotion tools for marketing? ›

A promotional mix is an allocation of resources among five primary elements:
  • Advertising.
  • Public relations or publicity.
  • Sales promotion.
  • Direct marketing.
  • Personal selling.

What are the 4 methods that marketers use to communicate with customers? ›

Here are eight of the most effective ways to communicate with customers.
  • E-mail. ...
  • Website. ...
  • Phone Technology. ...
  • Text Messaging. ...
  • Web Chat. ...
  • Social Media. ...
  • Video Messaging. ...
  • Handwritten Notes.

What are the 5 major types of marketing communications? ›

Types of Marketing Communications
  • Digital marketing. In this type, brands use the internet to market and promote products, connect with customers and encourage them to purchase. ...
  • Public relations. ...
  • Advertising. ...
  • Social media. ...
  • Customer recommendations. ...
  • Direct marketing. ...
  • Sales promotion.
Aug 18, 2022

What is the most efficient way for marketing? ›

If you are looking for the overall most effective marketing strategy for small business, content marketing is the winner. Content marketing encompasses blogs, videos, social media posts, podcasts, webinars, and more – basically, any type of content you can distribute online falls into this category.

Which marketing strategy is effective? ›

The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience's point of view and interests, and delivered at an appropriate time – when the audience is most likely to be attentive to and interested in the message being delivered.

Which tool is used as a marketing tool? ›

The vast majority of businesses use several different marketing tools, such as advertising, direct mail, and market research to boost their sales.

What are the 4 types of promotion mix? ›

There are four elements that make up the promotional mix. They are sales promotion, public relations, personal selling, and advertising.

Which promotional tool is the most cost effective? ›

Email marketing is one of the most cost-effective marketing solutions for small businesses.

What are three marketing communication tools? ›

The top marketing communication tools are advertising, sales promotions, and social media. There are some definite “Do's” and some painful “Don'ts” when using these tools.

What are the differences between advertising and marketing? ›

In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of marketing.

What is effective marketing communications? ›

A good marketing communications strategy involves identifying the most efficient channels to get the most effective message to the most receptive audience. Before you create your campaign, decide what factors you'll use to measure its success so you can make improvements on the fly.


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